Social Media Marketing 101: An Introduction
Welcome back!
Since this blog will primarily focus on social media marketing for your business, I decided to write my first post on a quick introduction to social media marketing. As always, thank you for reading and I hope you find this post useful!
Social media is arguably the most effective way to market your business. According to newsroom.fb.com, there were 1.04 billion daily active users on Facebook as of December 2015, with 934 million of those daily users viewing Facebook via a mobile device. Twitter is another popular social media marketing platform. According to about.twitter.com, there are approximately 320 million monthly active users.
Without further adieu, below are some key points to keep in mind for social media marketing.
1. Social media marketing is about having a constant presence and engaging with your target audience.
2. Understand the social media marketing process. In order to succeed, having a social media strategy is extremely important. Having a social media strategy in place can help you to better engage with your target audience.
3. Understand which social networks to use that will be the best fit for your business. As mentioned above, Facebook and Twitter are two of the biggest social media platforms when it comes to social media marketing, and both are great to spread the word about your business and engage with your target audience.
4. Familiarize yourself with the Do's and Don'ts of social media marketing in order to avoid social media marketing mistakes.
5. Again, know your audience and establish a social media presence! Knowing and defining your target audience can help you to better engage with your audience.
I must stress that the above information is only a very basic guide to the roots of social media marketing. However, I hope having a short list was helpful in establishing a foundation to social media marketing!
Sources:
http://www.socialmediatoday.com/content/introduction-social-media-marketing-guide-small-businesses
https://about.twitter.com/company
http://newsroom.fb.com/company-info/